I promised myself that I would be sure to do "big things" this year. By the grace of God, I have been able to accomplish just that. While going through my search for the right grad school to attend, I was looking for something that would assist me and push me into those dreams of success and being an impact on the entertainment industry, that I have always had. I quickly learned that Full Sail University was the one. During and after completing the Entertainment Business Master of Science Program, I was forced to finally stop dreaming, wake up, and make it happen.
I am so happy to have finally launched the new company, GPhLAT Entertainment. While it may just sound like a play on music terms (G Flat), it is quite intentional. One of my dreams has always been to own a company named after my family, operated by my family, in the industry that matters most to me.
GPhLAT stands for: Gary, Phyllis, Loren, Ashley, Tyler (My parents, myself, and my younger sisters.)
My sisters partnered with me to help make my dream a reality. I have the greatest team of people working with me that I could ever ask for.
As it applies in my life, the same can be for you and whatever your aspirations are. I had to learn that its wonderful to dream of success and being successful, but at some point, the dream has to end and you wake up to make it happen.
My friend posted today and said, "Hey, remember that guy that quit and gave up on his goals?? Neither does anyone else...so keep going!!"
Be Intentional!
Search This Blog
Friday, May 10, 2013
Saturday, March 30, 2013
Good Friday
Wow! What can I say?! I can't believe it's finally the end. I know on
the calendar, we celebrated Good Friday yesterday. I must say,
yesterday was indeed a Good Friday that I will never forget. Graduating from
Full Sail University with my Master of Science degree has changed my life
completely.
I began the Entertainment Business Master of Science program in
January 2012. When I started, I had only dreams of being an
entrepreneur. This program forced me to stop dreaming, wake up and
make it happen. I learned so much from each and every class. From
operating in different styles of leadership, to creating a financial
pro forma for a business. I learned the details of a business plan,
how to write one and even how to properly gather a three year projected
financial proposal. I am so grateful that I learned the ins and outs of product and artist management. That is the segment of the industry that I have chosen to work in. The class and the assignments have me a heads up on what I should expect.
I cannot begin to explain my gratitude of every instructor, classmate,
advisor and tech support agent. Attending Full Sail University has
pushed me into an endless pool of networking opportunities. This non
traditional, real world school has prepared me for embarking in the
industry far more than I could have ever imagined or ever done on my
own.
As a result of this program, I am now preparing for the official launch of my artist & musician entertainment company. This would all still be a dream if it wasn't for Full Sail University.
Now... It's "Go Time"
the calendar, we celebrated Good Friday yesterday. I must say,
yesterday was indeed a Good Friday that I will never forget. Graduating from
Full Sail University with my Master of Science degree has changed my life
completely.
I began the Entertainment Business Master of Science program in
January 2012. When I started, I had only dreams of being an
entrepreneur. This program forced me to stop dreaming, wake up and
make it happen. I learned so much from each and every class. From
operating in different styles of leadership, to creating a financial
pro forma for a business. I learned the details of a business plan,
how to write one and even how to properly gather a three year projected
financial proposal. I am so grateful that I learned the ins and outs of product and artist management. That is the segment of the industry that I have chosen to work in. The class and the assignments have me a heads up on what I should expect.
I cannot begin to explain my gratitude of every instructor, classmate,
advisor and tech support agent. Attending Full Sail University has
pushed me into an endless pool of networking opportunities. This non
traditional, real world school has prepared me for embarking in the
industry far more than I could have ever imagined or ever done on my
own.
As a result of this program, I am now preparing for the official launch of my artist & musician entertainment company. This would all still be a dream if it wasn't for Full Sail University.
Now... It's "Go Time"
Monday, March 4, 2013
Business Plans
What’s the use of having a Business Plan?
This is a question that I asked myself, prior to beginning
the Entertainment
Business Master of Science Program at Full Sail University. In the detail
of the degree, I knew that I would get the answer that I had been seeking.
Throughout my time in the program, I have gathered great insight and help on
the necessity of business plans, how to create them, and how to make them
effective.
I have learned that a business
plan is not only useful in finding ways to obtain lenders for the business,
but also for serving as a blueprint for the company leads. In my own
experience, the creation of my business plan has allowed me to see the big
picture of the company. It gives me no choice but to see the reality of each
element of the business. From researching experts and their take on business
plans, I have learned that, like many things in life, “all things never go as
planned especially in show business.” That is a quote from Carl Schramm during
his Straight
Talk on Entrepreneurship. It is
definitely good to have an outline, and an initial plan; however, one should be
able to move with time. Carl also said “If you live by your business plan, you
may not only hurt your business but your ego.”
I feel that with this reasoning, in an effort to have a
completed business plan, it is necessary to cover all elements, even if they
seem redundant; however, I find it necessary to really focus on those elements
that may be the most important to the investor reading the plan. To me, those
elements are the Target Market,
Competition,
Marketing
Plan and Financials. I see these elements as the ones that really make you
aware of the actual need or success of the business.
Sunday, January 13, 2013
Managers: How Many of Us Have Them?
In a world where times and traditions are ever changing,
there are some things that yet remain the same. Over the past few years, we
have watched society move itself into such a “Do-It-Yourself” way of living;
not just with cute arts and crafts or home remodeling, but even with the way
businesses are ran.
One thing that I have noticed in this change lies within the
industry that I am a pursuant of, Artist Management. There was a time where
Artist Managers had similar duties and recruiting methods, as A & R reps.
This included spending several nights at local clubs and concerts, listening to
new artists and networking from there. Nowadays, it is as simple as visiting
various artist platform websites, i.e. Reverbnation
or YouTube, and scoping new talent. Here
locally, I have noticed that many bands choose to put all of there managerial
and business needs in either a member of the band, or a friend who didn’t quite
make the cut to be in the band. Others just simply don’t know if one is “needed”
or when
it’s the right time to get one.
Now understand, I am, in no way, opposed to the various
changes that have taken place, based on every day living. I am grateful for the
various artist internet platforms, etc. I believe that this gives artist
managers, such as myself, a great portal to find some artist that may not even
have the opportunity to make it to the local club at the moment.
While it is important for managers to access portals like
this, I believe that it is equally important for artist to access portals or
info sites on various management companies. It is not uncommon for artists to
live in different cities/states than there managers. However, some artist may
feel that living in the same place is a necessity. I came across a portal of
this type. ArtistManagementOnline
gives a list and websites of several artist management companies in various
areas, like NY, CA and GA.
Marc Oswald: Being A Manager
Marc Oswald: Being A Manager
Subscribe to:
Posts (Atom)