Manufacturing and Distribution: Before and After
Certainly every singer, songwriter and or producer, has the
wish to one day walk into their local Walmart, BestBuy, FYE, etc., and see
their work on sale, ready to share with the world. While this would be a dream
for all, there is a lot of work that goes into making this dream come true. To
set it all off, there has to be a Manufacturing and Distribution Deal made.
This is usually made between the distributor and the record label.
Most times, the distributor will pay for all of the
manufacturing involved in getting the product ready to sale. The product will
then be distributed to all affiliates of the distributor. This is where those
local stores come into play. In return, they will receive 100% of the profit
until the manufacturing costs have been repaid. While there may be some
distributors who do not require 100% from the start, this is quite common.
While it may take quite some time to be offered a
manufacturing and distribution deal, there are several platforms that allow
artists to share their music with the world. It is not uncommon for artists to
use such platforms as iTunes, CDBaby, ReverbNation, etc. to make their music
available digitally. These are platforms that can be set up and used by the
artist directly. As a new artist, I would suggest utilizing these tools. When
the opportunity arises, and a distribution deals is afforded to you, it will
simply add on to the established fan base you have already generated.
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