Where Do We Go From Here?

Where Do We Go From Here?

As I was reading up on some recent news in the entertainment industry, I learned that famous rocker, Stephen Tyler, has decided to bow out of his position/role on American Idol. According to recent reports, Tyler stated, “I strayed from my first love, Aerosmith, and I’m back… I’ve decided it’s time for me to let go of my mistress ‘American Idol’ before she boils my rabbit.” With the exit of Stephen Tyler, also came the exit of host, Jennifer Lopez. Yes, Tyler’s exit is understandable, focusing more on Aerosmith, as the continue to tour and release their latest album, after 8 years of silence; however, I wonder if that was the only factor for him leaving, Jennifer also. I thought to look into more the show itself. 

This past season, viewings only came in at roughly 21 million on the season finale. This is extremely low compared to how many viewings that would come in over years past. The wall street journal reported that “Fox has already had to agree to reductions of about 20% on the price of ad packages for top sponsors such as AT&T Co. and Coca-Cola Co. whose contracts range from about $25 million to $35 million and include ad time, product placement and other cross-promotions…” American Idol’s audience hit its all time high in 2006, it has had a consistent decrease since then.

I truly believe that FOX has done a great job with this show. Not only have they opened the eyes to the U.S. to so many talented singers, but they also created the platform for shows such as GLEE, The Voice, etc.