In a world where times and traditions are ever changing,
there are some things that yet remain the same. Over the past few years, we
have watched society move itself into such a “Do-It-Yourself” way of living;
not just with cute arts and crafts or home remodeling, but even with the way
businesses are ran.
One thing that I have noticed in this change lies within the
industry that I am a pursuant of, Artist Management. There was a time where
Artist Managers had similar duties and recruiting methods, as A & R reps.
This included spending several nights at local clubs and concerts, listening to
new artists and networking from there. Nowadays, it is as simple as visiting
various artist platform websites, i.e. Reverbnation
or YouTube, and scoping new talent. Here
locally, I have noticed that many bands choose to put all of there managerial
and business needs in either a member of the band, or a friend who didn’t quite
make the cut to be in the band. Others just simply don’t know if one is “needed”
or when
it’s the right time to get one.
Now understand, I am, in no way, opposed to the various
changes that have taken place, based on every day living. I am grateful for the
various artist internet platforms, etc. I believe that this gives artist
managers, such as myself, a great portal to find some artist that may not even
have the opportunity to make it to the local club at the moment.
While it is important for managers to access portals like
this, I believe that it is equally important for artist to access portals or
info sites on various management companies. It is not uncommon for artists to
live in different cities/states than there managers. However, some artist may
feel that living in the same place is a necessity. I came across a portal of
this type. ArtistManagementOnline
gives a list and websites of several artist management companies in various
areas, like NY, CA and GA.
Marc Oswald: Being A Manager
Marc Oswald: Being A Manager
